Distribution: The Rise of the Metamediaries

An era in hotel distribution when some of the giants in technology an media are entering the travel industry, creating a new category of intermediary, many with meta-search capabilities.

Commissions, transaction fees and media costs will dominate marketing budgets going forward and the challenge will be to manage these relationships in a way that does not allow the value gained by the metamediaries to be at the expense of the value of the hotels on which they depend.

Key Topic:

  • New Players in the Travel Market