Hotel Revenue Managers Say They Want a Revolution

Hotel Revenue Managers Say They Want a Revolution

Change has not come as fast as a 2010 survey had predicted. This study offers a few reasons why, but misses a big one: The industry is in desperate need of loud champions of new techniques and strategies.

— Sean O'Neill

A survey of 381 hotel revenue managers worldwide by Cornell University finds a surging interest in seeing the biggest possible picture of what’s happening at their properties transactionally.

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