Dealing With Disruptors Revenue Strategy Summit Discusses Ways For Hoteliers To Improve Profitability

Dealing With Disruptors Revenue Strategy Summit Discusses Ways For Hoteliers To Improve Profitability

The potential impact of the so-called disruptors—such as OTAs, online home rental companies and metasearch sites—on profitability in the lodging industry was the prevailing theme of the fourth annual Revenue Strategy Summit, which took place yesterday at the Renaissance Washington, DC Downtown Hotel. 

The event played host to nearly 300 hospitality executives and included a number of educational sessions, as well as statistical data. For example, Cindy Estis Green, co-founder and CEO, Kalibri Labs, LLC, noted that in 2015 the OTAs claimed some 15 percent of hotel distribution, a sharp increase from 2010 when that number was closer to 11 percent. 

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