Why continuing the fight against OTAs may be a foolish proposition

Why continuing the fight against OTAs may be a foolish proposition

How much are you spending to acquire new business? 

It’s an interesting question, but one that didn’t really have a precise answer until now. Strange, too. On one hand, the hotel industry seems pretty sophisticated, but then again there are many indications it’s not at all.

Such as "Hotel Hell." Watching that show, it’s obvious no one in the lodging business knows what they are doing. I mean that has to be fact since reality television would never ever never distort the truth for the sake of a shameless ratings grab. I could never imagine a for-profit television network obfuscating the truth. Right?

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