Hotel Chains and Travel Websites in a Tug of War for Customers

Hotel Chains and Travel Websites in a Tug of War for Customers

A recent Hilton commercial that shows people tapping away on their phones and computers as the Rolling Stones song “(I Can’t Get No) Satisfaction” plays seems relatively benign, as does the tagline, “Stop Clicking Around.”

But it is one more — very expensive — salvo in the long-simmering tension between hotel chains and online travel agencies like Expedia, as each try to grab their share of customers.

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