The Importance of Net Revenue Metrics

Hotel-Collected Revenue

  • Reflects the revenue the hotel collects and appears on the P&L statement. This does not includes transaction costs or commissions expenses and markups.

Guest-Paid Revenue

  • Reflects everything paid by a guest to a hotel or third-party for a hotel stay and includes the mark-up to account for Merchant (Net) rates – this is the real rate the guest is willing to pay.

COPE Revenue (Contribution to Operating Profit and Expense) 

  • Reflects the Guest-Paid Revenue after removing all direct acquisition costs such as commissions, transaction fees and channel costs.. 

Net Revenue

  • Reflects revenue after additionally removing Sales and Marketing expense.